BMC Road Bikes are Swiss, very Swiss. But what does that mean? 

BMC bikes have naturally become the choice of the world’s top athletes

BMC IS SWISS, VERY SWISS. BUT WHAT DOES THAT MEAN?

The Swiss know their mountains. This small central European country owes a lot to its topography. A romantic explanation for its evolution, these very mountains influenced the birth of its independence and shaped the lifestyle of its people and culture, creating a highly diverse yet very diplomatic landscape. Peaks and valleys are virtually unavoidable, but for a bicycle manufacturer like BMC, they provide the canvas for our dreams. We don’t see those rocky summits as insurmountable, but as mere obstacles, and we’re on a perpetual hunt for the best ways to overcome them – with pride, precision, and quality engineering.

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Intricate Swiss engineering is a given when you’re talking about BMC Switzerland. This premium approach to bikes goes back to 1994, when they began in Grenchen, Switzerland, and still remain to this day. With just 120 employees and three global offices, you could be surprised at the extent of innovation. The in-house Impec Lab is the beating heart of research and development thanks to some of the brightest minds in the industry keeping BMC at the cutting edge of design. After extensive development, BMC bikes have naturally become the choice of the world’s top athletes, who go on to win such races as the Tour de France, (who can forget Cadel Evans flying down mountains at heart stopping speeds) Team Time Trials, World Championships of various disciplines, and numerous Ironman Championships. The sport of cycling is evolving at a breakneck speed – and BMC are at the front of the bunch, pushing the pace.

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Velo Runner is proud to be able to supply BMC bikes to our customers and their drive for perfection matches our own. We don’t sell BMC bikes online so, please call now to check our availability and reserve your perfect ride today.